When looking for the top iPhone apps are you really getting the most useful iPhone apps? Or are you really just finding the top marketed iPhone apps? Understand the difference and find the really cool iPhone or iPad apps.
Authors will often say that writing a good book is the easy part and the same is true for an iPhone developer. The more difficult task by far is promoting and marketing the good book or the cool or iPhone application into a best-selling good book or a top iPhone product.
A few years ago, the best-selling fiction novel 'the DaVinci Code' was at the number one spot on all the best-seller lists. The author had managed to find a niche that was topical at the time and along with his publisher's excellent promotion efforts, the novel's popularity skyrocketed. But really, the book and story wasn't all that super. The marketing hype convinced many people to buy but the actual product proved to be a let down. I'm not saying the DaVinci Code was a bad book. It just couldn't live up to it's own reputation so it was greatly lesser than buyer's expectations.
Now the top smart phone apps seem to be more popular than books ever were. Everyone carries a cell phone and many have smart phones. Cool apps are shared between friends with far greater frequency than books are shared, or even checked out of libraries for that matter. There are many lists for top iPhone applications and the task of getting public exposure is as difficult for app developers as it ever was for authors and publishers, perhaps it is even tougher. The marketing efforts are still more critical than the actual iPhone or iPad app development is.
What this means is that when you are searching for a useful iPhone app for a specific purpose, the top apps on the list will be the ones with the best promotion and that does not necessarily mean it really is the most useful app for your application. You should also check out the similar apps that show up further down the best-seller list. Those iPhone or iPad applications could well be the ones you really want. They may even be cheaper to give you better bang for your iPhone app buck. Perhaps the other reason for looking at the cool ones down a bit from the top of the list is that you can avoid the disappointment of getting a top iPhone app that can't quite measure up to it's marketing success.
Maybe you'll be happy with your cool iPhone app because you don't quite know what to expect, and are then pleasantly surprised. Conversely, you might have a overly optimistic expectation of the top iPhone apps and you are getting set up for a let down.
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