Tips to build Successful Apps

A functional and feature-rich business app is a power in your hand to reach over 6 billion mobile device subscribers around the world. Be it startups or large companies, every organization wants its application to take place in the customer's' smart devices.

Today, as we witness thousands of apps deployed on the app store daily, no entrepreneur can breathe a sigh of relief simply by posting an app. It is very easy to get lost in the crowd of mobile applications on both Google Play and App Store.

Here we mention some of the practical tips to prevent your app users from clicking 'uninstall':

Define the goals and set the roadmap 
The first doable thing is to define your business goals and set the app roadmap to achieve them. The road map gives you a rough idea about the required features for your customized app. Just stay away from blind imitations as they generally result to be expensive. A successful app is one that attracts and retains users while simplifying your business processes.

Understand consumer behavior 
An app should effectively address the requirements of your consumers and can able to fulfill their expectations. You need to understand consumer behavior along with the latest market trends to develop such an app. You need to integrate all the features necessary to entice your consumers through assisting them in completing the tasks.

Keep it simple 
Okay. So you thought that a complex app would impress your customers! No, it does not work like that. If the rich user experience is all you want to offer, then you need to keep your app as simple as possible. You can also opt for a beta version and ask for the feedback before launching your app on the market.

Set metrics to measure impact 
You need to set app metrics including Daily Active Users (DAUs), churn rate, retention rate, etc. for finding its overall impact on your business operations along with its market performance. It is difficult to measure the success of your app without these metrics in place. Mobile app performance analysis also assists you to strengthen your position through enhancing the ability to satisfy the mobile needs of your customers.

Use the cloud 
Be it data storage or data access, there is no substitution for the cloud. When you opt for the cloud, you ensure the seamless performance for your app that can translate into the pleasant user experience. All you need to check that the data flow freely across devices of employees as well as customers with your complete control over access and modification permissions.

Focus on performance 
Many companies tend to focus only on the appearance of an interface for making apps successful among the users. But, only appearance is not everything. You should also emphasize on the performance of your app. Android OS is integrated into different devices with high variation in display size and features, therefore, you need to make sure that your app works well on every notable Android devices. The same is true for iOS devices also.

Maximise education value 
While you can use your app to spread awareness about your products and services, you should focus on educating your users about product or service-related topics through an app. If you can offer all the necessary information through your app in a catchy manner, your app can have a fair chance to beat the rivals' apps. You should also enhance the education value of your app in an entertaining way.

Retain customers with regular updates 
Just refrain from improving your app on the continual basis. At times, because of this, your consumers might get suspicious about the reasons for frequent changes that eventually results in losing interest from your app. However, regular updates are necessary to get the competitive edge using technological advancements. You can retain your app users by giving them what they want in your app.

Emphasize on privacy protection 
Either you design an app for BYOD implementation or for customer engagement, privacy protection holds the key to success. These days, as incidences of security breach keep on rising, people become more conscious about the safety of their crucial information. Don't compromise on implementing the best safety features in your app, if you want to stay ahead of the curve.

Leverage social media for connecting with customers 
Social media channels can offer you the most powerful platform for communicating with your customers. You can remain active on various social media platforms for solving queries and getting feedback about your newly launched app. A personalized feeling is the most sought after thing among customers. You can give a personal touch to your brands and application through social media and leverage its benefits in making your app viral. 

You can also arrange an ongoing engagement campaign using social media network to attract new users toward your app while retaining the existing ones.

Start an app marketing campaign early 
Marketing is the most efficient mantra to get success in the highly competitive mobile app market. App Store Optimization (ASO) and other marketing techniques can do wonders for making your app popular, but then, you have to start marketing campaign just after the launch of your application.

Finally, as we rush toward the edge of IoT, your bespoke app should be futuristic in the sense of offering a seamless integration with different devices.

It is better to mention at the end that a customized mobile app is a two-way sword. It can make or mar your brand reputation. You can apply these tips to get the most from thriving mobile technology while increasing productivity, flexibility, and scalability of your business.

An Overview of Online Food Ordering

Prospects of delivering food

The idea of ordering food online is catching up fast with consumers. The reasons are not difficult to guess for this rising popularity. The availability of the Internet enables consumers to know various restaurants and their menu for delivering food. When you are too occupied with work to cook meals, or you happen to have invited a couple of friends to join you for a get together and have food at your place, it becomes very convenient to have the food of your choice delivered to your doorstep at a scheduled hour.

Publicity and promoting the website of the food delivering business

Businesses delivering food against online orders need to maintain and update their websites carefully. It is imperative for their websites to be user-friendly and be visually attractive, with pictures of food items they are prepared to deliver. These are just some of the marketing tricks that can help them broaden their customer base, and thus expand their business. The websites should be updated regularly to remain ahead of their competitors. And, like any other online business, those occupied with online food deliver can attract customers by announcing special deals plus discounts through their websites. Offering to deliver food without charge can prove to be a very attractive offer for getting new customers.

Exercise some caution

When considering the option of online food delivery, you should be careful of a few things. First of all, you should ensure the reliability of the website you intend patronizing for ordering food. Next, you should check if they deliver Chinese or another kind of food that you may prefer to have. It will be a smart idea to check with your friends or colleagues about the quality of food and service provided by the restaurant you are inclined to order food from. Certainly, you would like to get fresh and wholesome food delivered to your doorstep. This is a limitation of ordering online food delivery, as you can't be sure if the food delivered to you will be first class. Unless you are physically present in a restaurant or decide to cook at home, you can't be very sure of the quality of the food you are going to consume. Another serious drawback in ordering online food is the fact that you may be delivered the wrong items, and that can be very disturbing, especially when you have some guests at home. Such an incident can spoil the mood of all concerned.

Make the utmost of the available services

But then again, every system has its own advantages and some limitations. In the present case, if the reliability of quality of food and time for delivering the same is assured, you'll find ordering online food to be your advantage. Perhaps you could try a couple of such providers and find some of the best options before regularly patronizing any of those. Another significant benefit of ordering online food is that these outlets keep announcing special discounts from time to time to retain their existing customers and get new customers - this helps you save some cash. So, proceed to online food delivery and enjoy food within the comforts of your home without having to spend any time in its cooking.

About Foodflys

Would you like your foodflys to be much faster and easier? Then you should download the foodflys delivery app from Foodflys- visit our website and get it today!

15 Reasons Why Your Business Needs a Mobile App

Digital media has exploded and Google reported that 2015 marks the year that web searches done on mobile devices have surpassed desktop searches in 10 countries!

Mobile has grown so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of that activity is from apps alone, according to Comscore.

As of April 21, 2015, Google is now indexing mobile apps, which allows them to rank in search engine results. Read the SearchEngineLand article about app search engine ranking. What does this all mean for you and your business? You need a mobile app!

What are the benefits to having an app for your business?

As mobile marketing continues to grow, more and more businesses are hopping on the mobile app bandwagon to connect with "on-the-go" consumers, drive more traffic, generate repeat business, increase sales through better product promotion, and most importantly, be available to their customers, on their mobile devices, 24×7.

Having an app for your business takes marketing efforts to a whole new level. Apps are not just for huge companies like Amazon, eBay and Wal-mart anymore. Medium and small businesses are now upping their marketing strategies and expanding their customer reach with mobile apps.

Today's technology has given us the entire world at our fingertips! Mobile phones have rendered pay phones and most landlines obsolete since we can take them with us wherever we go. That gives businesses a huge marketing advantage. Let's look at the benefits a mobile app offers your business and your customers:

1. Reinforces your brand

2. Increases your visibility and accessibility on mobile devices

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances social networking strategies

6. Connects you with "on-the-go" consumers

7. Increases sales with push notifications

8. Your products/services are easily accessible to your customers 24×7

9. One touch access to your contact information

10. Provide directions to your location anywhere your customers are

11. Fast appointment setting for your customers

12. An app is more easily accessible and loads faster than a website

13. Increase customer engagement and provide value

14. Customers have easy access to your social media posts

15. Stand out from your competition

Why a Mobile App is Better Than a Website

Bottom line: An app loads and operates much faster! It takes only a second to launch whereas a website can take significantly longer, especially if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, but they do not replace the need for apps. Let's look at a side-by-side comparison:

• Mobile apps give you almost instant access to the content you need, websites don't

• Mobile apps appear in the app stores, websites don't

• Mobile apps can keep your business in direct contact with your customers through push notifications, websites don't

• Mobile apps are always visible on the home screen of your mobile device, websites are not always visible

Do you see the power that mobile marketing apps have to offer? With features like push notifications, you can instantly reach your customers with much less time and effort than snail mailing sales ads, not to mention, significantly less advertising costs. But the biggest benefit a mobile app has to offer your business is return on investment.

The Apple App Store has over 100 billion downloads a year, that's almost 274 million downloads per day according to Statista! Statistics from the Wall Street Journal show that Q1 of 2015, Google Play Store had 70% more app downloads than the Apple Store. Now is the time to tap into the mobile app market! The more users that download your app, the more people you can reach to offer sales, product promotion, events, launches, you name it! The app market is booming and continues to grow. Are you convinced yet?

Just remember, mobile apps are quickly becoming the standard component of businesses large and small. Choosing an app today can set the foundation for the future of your business and help put it on the express lane to continue to grow, build your customer database, and make you more money!