Resulting from our background in mobile app development, we receive a large number of questions about how to enter this important channel: Exactly how should we create engagement in the mobile space? What kind of app must we develop? Should we conquer all the platforms simultaneously? How much will it cost? How long will it really take? Should we build for Windows Mobile? What about just doing a mobile website? How long will it take for Apple to approve our app?
One course of action really follows common marketing strategy: develop goals and objectives, then execute against those goals. For people who have straightforward, concise plans for a mobile project, then it is faster and easier to work the creative. By knowing your target market and user personas, it is a lot easier to build techniques to guide your overarching strategies. In connection with this, developing for mobile should be as common as developing any other media channel. For example, if you were planning a television advertisement, consider all the details involved. A lack of planning will doom a mobile project very quickly.
And here's a bit about money, cost management, and timelines: a lot of teams kickoff with a budget based on previous interactive or digital projects. Our experience is that almost no projects continue in scope and there needs to be areas of compromise envisioned from the beginning. For example, consider pitfalls and areas of complex feature sets in user experience and user interface when creating a timeline because those areas typically result in significant departures or delays. You may call it minimization of the unknown, but try not to proceed without anticipating some sort of safety net in your budget. And assume things to take longer than you know, especially if this is your very first mobile venture. If you haven't allowed padding in terms of time or money, don't start the project until you have.
Our mobile intelligence helps our clients learn more about users to guarantee that crucial pieces of mobile design are generally implemented from data as opposed to ideas taken from gut instinct. But a successful mobile app development project isn't only about the research done in advance, it's about all the disciplines involved and how they affect all the stakeholders. For example, as researchers we are only here to serve your goals, not create them. You need to have a detailed map prior to engaging us, and the more thorough you are in your planning, the more likely that the project will be successful.
We take mobile intelligence and market research seriously, innovating beyond streams of data to reveal nuanced user profiles and mobile app behavior.
One course of action really follows common marketing strategy: develop goals and objectives, then execute against those goals. For people who have straightforward, concise plans for a mobile project, then it is faster and easier to work the creative. By knowing your target market and user personas, it is a lot easier to build techniques to guide your overarching strategies. In connection with this, developing for mobile should be as common as developing any other media channel. For example, if you were planning a television advertisement, consider all the details involved. A lack of planning will doom a mobile project very quickly.
And here's a bit about money, cost management, and timelines: a lot of teams kickoff with a budget based on previous interactive or digital projects. Our experience is that almost no projects continue in scope and there needs to be areas of compromise envisioned from the beginning. For example, consider pitfalls and areas of complex feature sets in user experience and user interface when creating a timeline because those areas typically result in significant departures or delays. You may call it minimization of the unknown, but try not to proceed without anticipating some sort of safety net in your budget. And assume things to take longer than you know, especially if this is your very first mobile venture. If you haven't allowed padding in terms of time or money, don't start the project until you have.
Our mobile intelligence helps our clients learn more about users to guarantee that crucial pieces of mobile design are generally implemented from data as opposed to ideas taken from gut instinct. But a successful mobile app development project isn't only about the research done in advance, it's about all the disciplines involved and how they affect all the stakeholders. For example, as researchers we are only here to serve your goals, not create them. You need to have a detailed map prior to engaging us, and the more thorough you are in your planning, the more likely that the project will be successful.
We take mobile intelligence and market research seriously, innovating beyond streams of data to reveal nuanced user profiles and mobile app behavior.
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