Creating an iPad app is great but to take it to the right audience and to convince them to buy it is the tricky part. With increasing user fragmentation iPad app developers must look for out-of-the-box solutions to reach their targeted audience.
Here's a list of the 7 competitive strategies for iPad app promotion:
Send it For Reviews
Submit your sites for review to the best sites and make sure to follow all their guidelines. This will increase the possibility of your app getting featured in the best apps category on the reviewer site. For instance, FreshApps.com has an intense comment system. Using IntenseDebate user's voice out their genuine reviews on apps as well as other app reviews.
Pitch it Right
Prepare a sales pitch for your app even before you start developing it. Highlight its USP and why consumers must buy it. Post this script on your blog and share it with bloggers around you. If your pitch holds any substance bloggers will aptly share it and write compelling predictions and reviews.
Social Media
Choose the right social media platforms to take your iPad app to the right audience. Build professional social media profiles for your application. Post regular updates, market trends and related information on the account. Include proper links and video with illustrations, content and graphics to keep the users engaged. Create Twitter or Facebook campaigns for boost promotion efforts through social media channels.
Advertise
Advertise on related business websites and blogs. For instance, if your application is related to lifestyle advertise on health magazines and sites. Send your app pitch to bloggers and invite reviews and discussions. Visit online forums and lead discussions about offerings. Provide solutions and accept feedbacks on advertisement platforms as much as possible.
Google Adwords
Use Google Keyword Tool and decide on competitive keywords. With Adwords you can buy your preferred keywords and display them using a sponsored links, which are then listed on search results pages for that keyword. Adwords also places ads on different sites featuring similar content. Thus it ensures wider and targeted marketing of your iPad app.
App Pricing
Ensure that you completely understand your audience preferences before setting up a good price for your app. Whether to develop a free app or a paid one depends entirely on what the application will be used for and what segments it is targeting. Justify your pricing strategy for every app you promote in the market.
Video Promotion
Create a short yet stunning YouTube video. Share the video aggressively on every promotional platform you use. Send this video can also be sent to bloggers, review sites, existing and potential customers. Create a buzz around your video by channeling it to the right audience.
To conclude
Don't forget to build a great website for your iPad app. The primary idea is to pass the message around to targeted groups who will genuinely be benefitting from your iPad app.
Here's a list of the 7 competitive strategies for iPad app promotion:
Send it For Reviews
Submit your sites for review to the best sites and make sure to follow all their guidelines. This will increase the possibility of your app getting featured in the best apps category on the reviewer site. For instance, FreshApps.com has an intense comment system. Using IntenseDebate user's voice out their genuine reviews on apps as well as other app reviews.
Pitch it Right
Prepare a sales pitch for your app even before you start developing it. Highlight its USP and why consumers must buy it. Post this script on your blog and share it with bloggers around you. If your pitch holds any substance bloggers will aptly share it and write compelling predictions and reviews.
Social Media
Choose the right social media platforms to take your iPad app to the right audience. Build professional social media profiles for your application. Post regular updates, market trends and related information on the account. Include proper links and video with illustrations, content and graphics to keep the users engaged. Create Twitter or Facebook campaigns for boost promotion efforts through social media channels.
Advertise
Advertise on related business websites and blogs. For instance, if your application is related to lifestyle advertise on health magazines and sites. Send your app pitch to bloggers and invite reviews and discussions. Visit online forums and lead discussions about offerings. Provide solutions and accept feedbacks on advertisement platforms as much as possible.
Google Adwords
Use Google Keyword Tool and decide on competitive keywords. With Adwords you can buy your preferred keywords and display them using a sponsored links, which are then listed on search results pages for that keyword. Adwords also places ads on different sites featuring similar content. Thus it ensures wider and targeted marketing of your iPad app.
App Pricing
Ensure that you completely understand your audience preferences before setting up a good price for your app. Whether to develop a free app or a paid one depends entirely on what the application will be used for and what segments it is targeting. Justify your pricing strategy for every app you promote in the market.
Video Promotion
Create a short yet stunning YouTube video. Share the video aggressively on every promotional platform you use. Send this video can also be sent to bloggers, review sites, existing and potential customers. Create a buzz around your video by channeling it to the right audience.
To conclude
Don't forget to build a great website for your iPad app. The primary idea is to pass the message around to targeted groups who will genuinely be benefitting from your iPad app.
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