A functional and feature-rich business app is a power in your hand to reach over 6 billion mobile device subscribers around the world. Be it startups or large companies, every organization wants its application to take place in the customer's' smart devices.
Today, as we witness thousands of apps deployed on the app store daily, no entrepreneur can breathe a sigh of relief simply by posting an app. It is very easy to get lost in the crowd of mobile applications on both Google Play and App Store.
Here we mention some of the practical tips to prevent your app users from clicking 'uninstall':
Define the goals and set the roadmap
The first doable thing is to define your business goals and set the app roadmap to achieve them. The road map gives you a rough idea about the required features for your customized app. Just stay away from blind imitations as they generally result to be expensive. A successful app is one that attracts and retains users while simplifying your business processes.
Understand consumer behavior
An app should effectively address the requirements of your consumers and can able to fulfill their expectations. You need to understand consumer behavior along with the latest market trends to develop such an app. You need to integrate all the features necessary to entice your consumers through assisting them in completing the tasks.
Keep it simple
Okay. So you thought that a complex app would impress your customers! No, it does not work like that. If the rich user experience is all you want to offer, then you need to keep your app as simple as possible. You can also opt for a beta version and ask for the feedback before launching your app on the market.
Set metrics to measure impact
You need to set app metrics including Daily Active Users (DAUs), churn rate, retention rate, etc. for finding its overall impact on your business operations along with its market performance. It is difficult to measure the success of your app without these metrics in place. Mobile app performance analysis also assists you to strengthen your position through enhancing the ability to satisfy the mobile needs of your customers.
Use the cloud
Be it data storage or data access, there is no substitution for the cloud. When you opt for the cloud, you ensure the seamless performance for your app that can translate into the pleasant user experience. All you need to check that the data flow freely across devices of employees as well as customers with your complete control over access and modification permissions.
Focus on performance
Many companies tend to focus only on the appearance of an interface for making apps successful among the users. But, only appearance is not everything. You should also emphasize on the performance of your app. Android OS is integrated into different devices with high variation in display size and features, therefore, you need to make sure that your app works well on every notable Android devices. The same is true for iOS devices also.
Maximise education value
While you can use your app to spread awareness about your products and services, you should focus on educating your users about product or service-related topics through an app. If you can offer all the necessary information through your app in a catchy manner, your app can have a fair chance to beat the rivals' apps. You should also enhance the education value of your app in an entertaining way.
Retain customers with regular updates
Just refrain from improving your app on the continual basis. At times, because of this, your consumers might get suspicious about the reasons for frequent changes that eventually results in losing interest from your app. However, regular updates are necessary to get the competitive edge using technological advancements. You can retain your app users by giving them what they want in your app.
Emphasize on privacy protection
Either you design an app for BYOD implementation or for customer engagement, privacy protection holds the key to success. These days, as incidences of security breach keep on rising, people become more conscious about the safety of their crucial information. Don't compromise on implementing the best safety features in your app, if you want to stay ahead of the curve.
Leverage social media for connecting with customers
Social media channels can offer you the most powerful platform for communicating with your customers. You can remain active on various social media platforms for solving queries and getting feedback about your newly launched app. A personalized feeling is the most sought after thing among customers. You can give a personal touch to your brands and application through social media and leverage its benefits in making your app viral.
You can also arrange an ongoing engagement campaign using social media network to attract new users toward your app while retaining the existing ones.
Start an app marketing campaign early
Marketing is the most efficient mantra to get success in the highly competitive mobile app market. App Store Optimization (ASO) and other marketing techniques can do wonders for making your app popular, but then, you have to start marketing campaign just after the launch of your application.
Finally, as we rush toward the edge of IoT, your bespoke app should be futuristic in the sense of offering a seamless integration with different devices.
It is better to mention at the end that a customized mobile app is a two-way sword. It can make or mar your brand reputation. You can apply these tips to get the most from thriving mobile technology while increasing productivity, flexibility, and scalability of your business.
